2 brands with similar values and production standards team up to create the "Starter Techo"
21 years ago, Hobonichi launched its "Hobonichi Techo" planner, a "Life Book" with the flexibility to adapt to the lifestyles and tastes of users and that can be used in many different ways. As a result, the planner has gained many fans over the years; at present, there are about 740,000 users all around the world.
During this 20th anniversary celebration of the "Hobonichi Techo," Tsuchiya Kaban accepted an invitation from Hobonichi, which was the starting point of this collaboration. We combined our respective manufacturing experiences and common values through continuous discussions and the sharing of discoveries. This time, we’re presenting our latest Starter Techo lineup.
Planners that record your growth and support you in life
Imagine that at the very moment that you meet this planner, you’re preparing to embark on the next stage of your life. Perhaps you just entered adulthood, became a contributing member of society, changed jobs, got married, or are preparing to become a parent. You might be eagerly anticipating the future and can’t wait for things to get started, or you might be feeling a bit apprehensive or uncertain. No matter the situation, we wanted to make a planner that will stand alongside you at the starting point, all the while accompanying you as you record the events of this new stage in life and cheering you on.
Tsuchiya Kaban designed 4 products for this collaboration. Three are leather covers with wraparound ties for planners of different sizes and specifications. You can take the action of winding and unwinding the leather tie and turn it into your unique daily ritual. The fourth product is a cover for the "5-Year Key Notebook" to provide a leather closure to safeguard your memories. For these products, we specially chose to use our classic "Oilnume leather", whose stunningly soft feel will provide you with a memorable tactile sensation every time you record your memories.
How to Purchase
You can purchase at Tsuchiya Kaban’s website.
You can read articles related to the origin of the "Starter Techo" on the Hobonichi website
The "Starter Techo" is a soft leather planner cover made in collaboration with Tsuchiya Kaban. This time, we held a roundtable discussion with users and invited Tsuchiya Kaban employees to share some basic knowledge on leather maintenance. (Article available only in English and Japanese.)