Staff Insights on Tone Nume
Staff Insights on Tone Nume
A Beloved Collection
The Tone Nume has remained one of our best-selling collections for over two decades. What is it about this collection that resonates with our customers? Today, we're sitting down with two store staff who spend time with our customers day in and day out to hear their insights.
Kenshiro Kojima
Nishiarai Main Store Staff (Certified Leather Sommelier)
Hailing from the apparel industry, Kenshiro is well-respected for his consultative expertise, backed by 14 years of customer service experience.
Daichi Takagi
Yokohama Store Staff (Certified Leather Sommelier)
A second-year employee, Daichi brings genuine warmth to his work, rooted in his love of craftsmanship and leather.
01
Companionship Beyond Utility
Simply put, what makes the Tone Nume collection special?
What makes them good companion pieces?
Daichi:
"There are so many aspects of the collection that make each piece one-of-a-kind—like its richly oiled depth of character, or the distinctive grain and markings of each individual hide, and the unique aging process."
Kenshiro:
"It's also luxuriously soft from the very beginning. Customers will involuntarily find themselves patting the bag. On the other hand, it also has a robust springiness that lends a refined presence."
Daichi:
"Leather enthusiasts often ask where the leather's from. When I tell them it’s our signature leather specially developed with a partner tanner for this collection, they’re very surprised."
02
Universally Beloved Designs
What other elements are essential to this collection?
Kenshiro:
"It’s universally loved for the simple yet classic-leaning designs—which lend themselves well to both work and personal use."
Daichi:
"It's also packed with hidden design elements and subtle finishing touches. The more you learn about this collection, the more there is to share."
Kenshiro:
"For instance, some of our products feature size 0 stitching—the thickest gauge, which we typically use to construct our Randoseru, sewn with heavy-duty industrial sewing machines. It adds a decorative element that also pays homage to our identity as a Randoseru maker, adding to the collection's charm."
Is its universal appeal the secret to its long-term popularity?
Daichi:
"Definitely. The collection is often enjoyed as a shared item between partners or family members, who sometimes purchase matching sets and compare how the leather ages and deepens over time—it can be a lot of fun."
Kenshiro:
"There's also such a variety to choose from. We've recently released designs that lean more contemporary, which has made the collection accessible to an even wider range of customers."
03
Distinct Companionship
What are people looking for in this collection?
Daichi:
"People choose Tone Nume pieces as a long-term companions they want to cherish for many years. They’re enthusiastic about leather aging and maintenance."
Kenshiro:
"Many are looking for something they truly resonate with, and are pretty detailed about their preferences. People often come back to show us their well-used items as the textures evolve over time."
Daichi:
"We love hearing about your memories with your bags as the years unfold, and witnessing how your pieces evolve over time. If you have the chance to visit our locations in person, we also offer free basic leather care like oiling and brushing by staff who are certified leather sommeliers, so come with your bag, and any questions you have about your piece. We look forward to seeing you."
Daichi:
"I think it's the quality and the tactile satisfaction it offers. These bags are designed to be companion pieces, accompanying you through so many of life's moments—so there’s that sentimental element too."