How do our belongings bridge who we are with what we do? To explore this question, we're visiting creative entrepreneur YURIKA in the Tokyo suburb of Chofu City.
As co-owner of BYRE, a vintage and flower shop housed in a renovated cowshed, YURIKA is building a life centered around thoughtful curation and craft. Here, styling the Tone Nume Box Tote, she shares her story and the things she cherishes in daily life.
TSUCHIYA: As a co-owner of a vintage shop, what's important to your personal style?
YURIKA: Since I'm surrounded by vintage U.S. menswear from the 80s and 90s, my style's become more casual and mannish. I love getting into the specific details unique to men’s vintage wear, especially shirts and denim—and I’m mindful about choosing pieces that I feel aligned with instead of chasing trends.
TSUCHIYA: You currently still craft jewelry, while working as a buyer for the shop. What types of things are you drawn to?
YURIKA: There are many people in my circle that are makers and craftspeople. I'm deeply appreciative of their passion, and drawn to items crafted with a true sense of dedication.
The denim work pants I’m wearing today, for instance, are handcrafted by a brand called TOM WORKS—one of the vendors who sets up a stall at BYRE on our market days. I sense the same spirit in this Tone Nume Box Tote as well. These are both items I look forward to watching as they slowly take on a unique color and shape over the years.
TSUCHIYA: Your days must be incredibly busy with running the shop. What is something you cherish in your daily life?
YURIKA: On my flower-sourcing days, I head out to the market at dawn; but when I come back, I take a deep breath and savor a cup of freshly brewed drip coffee. I’m quite dedicated to carving out and enjoying some quality time, however busy I am.
I also regularly visit acquaintances from the market community during mornings or days off, because I truly believe in nurturing meaningful connections and community.
Thank you YURIKA for sharing about your work and style!
YURIKA@byre_clothingstore
Photo | Kenta Watanabe
Text | Hisami Kotakemori