YURIKA selecting for flowers in a store with a large window display.
Life & WORK

Building a Life Around Craft & Community

With YURIKA of BYRE

How do our belongings bridge who we are with what we do? To explore this question, we're visiting creative entrepreneur YURIKA in the Tokyo suburb of Chofu City.

As co-owner of BYRE, a vintage and flower shop housed in a renovated cowshed, YURIKA is building a life centered around thoughtful curation and craft. Here, styling the Tone Nume Box Tote, she shares her story and the things she cherishes in daily life.

TSUCHIYA: As a co-owner of a vintage shop, what's important to your personal style?

YURIKA:
Since I'm surrounded by vintage U.S. menswear from the 80s and 90s, my style's become more casual and mannish. I love getting into the specific details unique to men’s vintage wear, especially shirts and denim—and I’m mindful about choosing pieces that I feel aligned with instead of chasing trends.

TSUCHIYA: You currently still craft jewelry, while working as a buyer for the shop. What types of things are you drawn to?

YURIKA: There are many people in my circle that are makers and craftspeople. I'm deeply appreciative of their passion, and drawn to items crafted with a true sense of dedication.

The denim work pants I’m wearing today, for instance, are handcrafted by a brand called TOM WORKS—one of the vendors who sets up a stall at BYRE on our market days. I sense the same spirit in this Tone Nume Box Tote as well. These are both items I look forward to watching as they slowly take on a unique color and shape over the years.

TSUCHIYA: Your days must be incredibly busy with running the shop. What is something you cherish in your daily life?


YURIKA: On my flower-sourcing days, I head out to the market at dawn; but when I come back, I take a deep breath and savor a cup of freshly brewed drip coffee. I’m quite dedicated to carving out and enjoying some quality time, however busy I am.

I also regularly visit acquaintances from the market community during mornings or days off, because I truly believe in nurturing meaningful connections and community.

Thank you YURIKA for sharing about your work and style!

YURIKA
@byre_clothingstore


Photo | Kenta Watanabe
Text | Hisami Kotakemori