Jonathan Sielaff, a man with a beard, wears a dark shirt and carries a Tsuchiya Kaban’s Tone Nume Medium Backpack and a camera, standing indoors next to a large plant and looking out a glass door.

What’s in Your Bag?

Jonathan Sielaff Co-Owner of OLO Fragrance + Siela Fragrance

Tsuchiya Ambassador, Jonathan Sielaff, seen here with his Tone Nume Medium Backpack.

Photographed at the Olo Flagship Store in Portland, Oregon, a business he shares with his wife, Heather Sielaff. 

Hey Jonathan! Nice to see you, thanks for chatting with us about your Tsuchiya Bags. First question: Is this your work bag or everyday bag? When do you use your bag?

I use my bag throughout the week to take my laptop, etc, back and forth from work. I also use it as a light camera bag - most recently to take photos of a friend's rock band at the Lloyd Center Mall.

What does this bag say about you?

I suppose it says I like practical things made from luxurious materials.

Jonathan Sielaff, a man with curly hair and a beard, smiles at the camera while sitting at a round wooden table, putting an item into his Tsuchiya Kaban’s Tone Nume Medium Backpack. Various objects like a camera and glasses cases are on the table, and lush green plants are visible in the background by large windows.
A flat lay shows various personal items on a light brown table, including a laptop with a cat sticker, a camera, film rolls, a book, keys, sunglasses, a screwdriver, headphones, and a smartphone.

What’s in your bag? Can we have a peek? 

Minolta Camera, my laptop which has a picture of my cat, some headphones, sunglasses, KoBo e-reader (I've heard that KoBo is better for authors), another camera a little Olympus, my phone, PORTRA films, Band-Aids (because I always cut myself ), Paula's Choice Lip Balm with SPF 50, Muji lens and glass cleaner (I love these they work really well), a multi-head screwdriver for some reason, my keys, a book by my friend Matt Marble, OLO fragrance, actually it's a blend of 75% DARK WAVE and 25% DESERT PALM.

If someone found your bag and looked inside, what would they think of you?

When the Tsuchiya team was taking a picture of the contents of my bag, they said "city boy", which made me laugh but also, I guess that makes sense...

What’s the most important item you carry in your bag?

Probably my laptop. I use it for work and music (both recording and live processing).

I like this little pocket inside, I put a book or small things in there.

I love that these snaps come up, so I can fit a little bit more in there when I need to.

Jonathan Sielaff, a man with curly hair and a beard, is sitting at a round table surrounded by plants, packing or unpacking his Tsuchiya Kaban’s Tone Nume Medium Backpack with items like a camera, film, and keys visible on the table.

What’s the strangest item you’ve carried in your bag?

I don't carry many strange things in my bag because I like to keep it nice and clean!

A dark green rectangular sign with

Thank you Jonathan! We love your style and the way you wear your Tsuchiya bags!

Jonathan Sielaff
Owners of OLO Fragrance/Sielaff Founders
OLO 234 NE 28TH AVE. PORTLAND, OR, 97232
@olofragrance / @sielastudio / HP