We are honored to share that our brand and the beloved Japanese tradition of the randoseru backpack have been featured in The New York Times!

“For nearly 150 years, many Japanese children have begun elementary school with the same style of backpack, called a randoseru.

Carrying the bulky bag to school is not required, but the near-totemic status of the randoseru dates back to the 19th century, during the Meiji era

Shopping for the randoseru is a ritual that starts as early as a year before a child enters first grade.
Grandparents often buy one for their grandchildren as a commemorative gift. 

More than a simple school bag, the randoseru is a unique Japanese symbol, reflecting the country’s culture.”

Visit The New York Time to read the full story of Randoseru!